How Boring Industries Become Sexy

by Carly Stec
There's no such thing as a boring business or industry. Sure, the luxury car industry trumps the insurance industry, but that doesn't mean their isn't hope. When you say, "content marketing doesn't work for us because we're trapped in a boring industry", you're really saying "I'm incapable of thinking outside the box, therefor I give up." You and I both know you're better than that.Read the full article