How Well Do B2B Marketers Understand Their Customers?

Some 80% of B2B marketers say they can gauge which customers are their most valuable, according to a recent report from Regalix. Moreover, 64% say they understand customers' past purchase behaviors. However, less than half of B2B marketers surveyed have a strong knowledge of their customers' demographic makeup (just 48% say they have an excellent understanding), product/ ...Read the full article