JetBlue Pays It Forward Through a Social Storytelling Campaign With No End In Sight

by Tessa Wegert
At any given time there is a story in the local news of people “paying it forward.” Some instances are organic, like the “kindness chain” at a Starbucks in Florida. Others, like an initiative to provide holiday cards to military men and women overseas, take some coordination. Always the efforts are built on the philosophy of helping others in a selfless way.Read the full article

WestJet Christmas Miracle: real-time giving

Thanks to a team of merry WestJetters and the power of technology, we've learned that miracles really do happen. Read our blog post to learn more about this video: Connect with WestJet: Twitter: Facebook: Instagram:

Fly It Forward —The First Stories

Welcome to Fly It Forward, a social initiative that inspires humanity one flight at a time. Learn more about the journeys and submit your own using #FlyItForward at

Bruce Farrer, thank you for inspiring us | WestJet Above and Beyond Stories

For decades, high school teacher Bruce Farrer has been asking his students to write letters to their future selves. Twenty years later, he tracks down the students - wherever they are in the world - and mails their letters to them. The impact he has had on his students’ lives is profound and heartwarming. We hope his story is as inspiring to you as it is to us: See more stories of people going above and beyond the call of duty at