SEO: The O Is For Outing

Hello, SEO friends and colleagues. It’s time for us to have an important conversation. Recently, I read two posts by Larry Kim which detailed an email outreach campaign by Hotels.com in which they apparently solicited paid links from travel bloggers. After reading both articles, it occurred to me that we’re long overdue for a conversation about the concept of “outing” in the world of SEO.Read the full article