The Do’s & Don’ts of Agency Goal Setting

by Kayla Kurtz
Not every brand or business needs to utilize the resources of an external agency when it comes to PPC campaign management. For those that do, a few non-negotiables are key: communication, transparency and goal setting. We’ve recently dug in to how clients can communicate with your agency, but specifically how should you go about setting goals for that agency? Let’s outline ...Read the full article