These Brands Hijacked the Kim Kardashian #BreaktheInternet Trend Without Looking Like an Ass

by Joe Lazauskas
If you read this site, you probably know how I feel about “real-time marketing”—the practice of brands trying to hijack cultural moments. The tl;dr: It fails most of the time, and when it does succeed, the illusion of success is a bit misleading. But I always want to test and question my opinions on things, and so today, I spent a lot of time on Twitter sorting through the #br ...Read the full article