What brands can learn from Amazon’s brick-and-mortar move

David Saef is evp of MarketWorks and strategy at GES, a global event marketing company. It’s finally happened: Amazon is opening its first brick-and-mortar store just in time for the holidays. While Amazon has thrived for years on a solely digital marketing strategy, the physical store in the Empire State Building’s shadow will serve as a hub for in-store pickups and same-day deliveries.Read the full article


  • Amazon to Open First Brick-and-Mortar Site

    online.wsj.com - 8 readers, 2302 Tweets - Amazon’s first store, set to open in time for the holiday-shopping season on New York’s 34th Street, would mark an experiment by the retailer to connect with customers in the physical world.

  • The Rise and Fall of eToys

    abcnews.go.com - 7 readers - As the calendar flipped over into the year 2000, the future looked promising for fledgling Internet retailer eToys.Sure, the company got a load of bad publicity when it failed to deliver some Christmas toys on time, and its stock had fallen 70 percent from its peak of $84 a share three months...