Why Left-Brained Thinkers Are Becoming More Important in Marketing

Marketing has long had a reputation as the domain for more creative types—wordsmiths, artists, conceptual thinkers, and message-makers. Though that reputation is partially earned and accurate, it has also been inflated by the Mad Men-defined persona who focuses primarily on design ideas and creative copy before knocking off for the day (and knocking back three fingers of scot ...Read the full article