Why your content marketing should be insanely honest

by Graham Charlton
Velocity's Doug Kessler spoke at the Festival of Marketing today on the topic of 'Insane Honesty in Content Marketing'. As Doug explained, mere honest is something that should bea given in marketing, for ethical reasons, but insane honesty is a choice. Essentially, it means sharing your weaknesses and showing them openly. Putting your worse foot first.Read the full article