Why your content marketing should be insanely honest

by Graham Charlton
Velocity's Doug Kessler spoke at the Festival of Marketing today on the topic of 'Insane Honesty in Content Marketing'. As Doug explained, mere honesty is something that should be a given in marketing, for ethical reasons, but insane honesty is a choice. Essentially, it means sharing your weaknesses and showing them openly. Putting your worst foot first.Read the full article