4 Content Marketing Initiatives You Need in 2015

by Michele Linn
We all know content marketers are working on too much, but some of our latest research puts this challenge into perspective. When presented with a list of 28 initiatives, B2C marketers indicated they are working on an average of 13 initiatives now, and they’ll be working on an additional nine initiatives on average in the next 12 months. And, these initiatives aren’t easily achieved (i.e.Read the full article

4 Content Marketing Initiatives You Need in 2015

This is the third roundtable discussion about Content Marketing Institute's 2015 B2C content marketing research. For more information: http://contentmarketinginstitute.com/... Participating in this discussion: Julie Fleischer, Director of Data + Content + Media at Kraft Food Group; David Germano, VP of Content Marketing for Magnetic Content Studios; Todd Wheatland, Head of Strategy at King Content; Andrew Davis, author of Brandscaping; and Brice Bay, Chairman and CEO at EnVeritas Group. About Content Marketing Institute (CMI) Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA. CMI also produces Intelligent Content Conference, Content Marketing Sydney and Content Marketing Singapore. CMI also publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.