Ad tech consolidation makes sense, integration is the tricky part

Danny Hopwood is head of platform, EMEA, VivaKi. More consolidation! Yahoo’s acquisition of BrightRoll this week is proof that the pace of consolidation in the ad technology business is far from slowing. Big money is being spent by serious buyers beefing up their ad tech stacks, and the most appealing vendors in the market are the standalone channel platforms (video, display ...Read the full article