Content Marketing Catchup: 10 Charts Changing Content Marketing, IKEA’s Content Empire, and More Must-Reads

by Joe Lazauskas
Here’s what you missed while trying in vain to think of clever #BreakTheInternet tweets… Why Clickbait Is Dangerous for Brands For content marketers trying to boost their numbers, adopting clickbait tactics can be awfully tempting. Herbert Lui explains why that can be a bit of a siren song: There are signs that a revolt against clickbait may be coming.Read the full article