Customer Journey – The Role of Email Marketing in the Buying Process

by Ireneusz Klimczak
What is it that your customers really want from you? This simple question might confuse many email marketers. There are more and more advanced tools for collecting data, which allow us to track customer behavior (both online and offline), but can we make proper use of it? Use a customer journey map to find out what your customers want from you at various stages of the purchasing process.Read the full article