For The Trifecta, Bing Ads Rolling Out Close Variants On Phrase Match

by Ginny Marvin
Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword — plurals, misspellings, abbreviations, and the like — while still adhering to the original search intent.Read the full article