How BP Castrol killed the jargon and stopped overstating its impact

by Ben Davis
Adrienne Liebenberg is global B2B marketing director for BP Castrol. She spoke at the Festival of Marketing about how the company has moved away from traditional comms and PR and into thought leadership and a focus on how the customer interacts with the brand. The numbers The company is a big one to change: 15,000 SKUs. In 120 countries. Selling direct and indirect.Read the full article

Harlem Shake - Drilling Rig Edition

My dad works for an oil company and this got passed onto him via chain mail, and I couldn't help but upload it. This is definitely not your typical day on the job. Check this stuff out: My music channel: Buy some of my merchandise: Follow me on Twitter: Like my facebook page: Follow me on Tumblr: