How To Hack The B2B Buying Cycle

by Rachel Balik
At this point, it’s pretty common knowledge that two-thirds or more of the B2B buying cycle takes place before the buyer reaches out to the vendor. We all know that’s a big deal, but we’re not all in agreement about what exactly that means – or, more specifically, we’re not exactly sure how to integrate this new digital buying behavior into our marketing strategies in a way ...Read the full article