Marc Jacobs Beauty Makes Instagram Shoppable With A DIY Effort

by Martin Beck
Without an official way to link social media with e-commerce, businesses looking to use social channels for direct sales are improvising. And the latest such effort — by Marc Jacobs Beauty — is a DIY job. Instead of turning to Curalate’s Like2Buy or RewardStyle’s LiketoKnowIt or a similar vendor offering a plug-and-play solution, Marc Jacobs’ in-house digital team worked wit ...Read the full article