Pandora’s priority: Engagement, not new listeners

by Eric Blattberg
Among the digital music streamers, Pandora has become the old guard, its hype usurped by newer players like Spotify and Beats Music. Some investors have gotten skittish, sending the company’s stock plunging following news of decelerating user growth in late October. But Pandora is hardly down and out, with a giant active user base and hundreds of compatible devices.Read the full article

Pandora #ThumbMoments with Nick Jonas

Listen to Nick Jonas Radio on Pandora here: Every thumb makes a moment. What will yours be? Watch listeners get a surprise one-on-one concert just by giving an artist a thumbs up on Pandora. So how did it work? Immediately after thumbing up their favorite artist on Pandora, listeners got a surprise from the artist. An invitation to a live video chat. And moments later, the live, one-on-one experience began. To hear “Jealous” and more songs from Nick Jonas, you can purchase his new self-titled album here: iTunes: Google Play: Amazon:

Pandora AMP Artist Testimonials

Pandora AMP provides powerful insights for artists directly from Pandora. Log in here: