Though People Trust Other Consumers Most, Brands Still Have A Role To Play

by Katy Keim
Word-of-mouth has always been a powerful tool, but it was limited by proximity – until the last decade. The onset of social media allowed word-of-mouth to span the distance, causing a shift in who has the greatest influence when it comes to purchase decisions. As recently as 15 years ago, those with authority were advertisers and marketers.Read the full article