Why Social Selling Needs To Be In Your Organization

by Audrey Cheng
Many marketing and sales professionals aimlessly use social media and don’t have a grasp on how to leverage social media to uncover opportunities. They create profiles, form connections, and even share content without a discernible strategy. Oftentimes marketing professionals don’t know how to make social engrained in the sales process, so that it is a predictable part of how y ...Read the full article