This Week in Content Marketing: Failed 2014 Content Marketing Predictions

by Joe Pulizzi
In this special first anniversary episode of #ThisOldMarketing, Robert and I look back at the content marketing predictions we made for 2014 at this time last year. We share our opinions on a politician using native advertising for “endorsements” and urge caution toward Facebook, which is trying to convince brands to host their content on its website.Read the full article

  • 6 Predictions About The State of Digital Marketing In 2015 - 26 readers, 44 Tweets - With 2015 just around the corner, you might be making an initial plan that outlines how you’ll spend your marketing and advertising dollars next year. If you’re thinking about simply copying your digital marketing strategy and budget over and doing the same thing you did in 2014—think again. Times are [...]