"I need you"

by Seth Godin
Three magic words. They light up our brain, they grab our attention, they initiate action. But they're being corrupted by the ease of reach and the desire by some organizations to grow at all costs. I doesn't always mean a human. More and more, "I" means us, the corporation, the shareholders, the faceless. I is actually, "we," and you're not a part of that we. NEED more and more means "want.Read the full article