Why Content Creators Should Care About Adaptive Content

by Kristen Hicks
Whether or not you’ve heard the term, you’ve probably seen adaptive content at work. By its very nature, adaptive content can be hard for an individual to spot, but chances are, it worked. Businesses that have embraced adaptive content have seen huge returns. Website visitors who see content based on what the business already knows about them convert three to 10 times more tha ...Read the full article