12 Tips to Help You Conquer Your Direct Marketing Campaign Challenges

Creatives obsess about fonts and graphics in marketing material, and lawyers fret about legal compliance in marketing and advertising campaigns—and all that is important—but the core driver of campaign success is deeper down... in the customer data that fuels it. Because data's harder to get a grip on than logos, it can be tough to "shape" your database in a way that gets yo ...Read the full article