5 Techniques to Drive Clicks From Twitter

by Lucy Hitz
I hate to be the one to break it to you, but the reason Twitter users are clicking your links isn’t because they have a burning desire to engage with your brand. The click-through is a very transactional metric: you are promising your Twitter audience something valuable at the other end of the click. They are enticed by what you are offering, and how you are framing it.Read the full article