A Quick Start Guide to Schema – Your Competitive Edge

by Chuck Price
Did you know that that more than one-third of Google’s search results include a rich snippet with information derived from Schema.org? Despite the high percentage of rich snippets found in Google search results, Searchmetrics found that only 0.3 percent of all websites are using this microdata. On top of that, pages using these tags have better organic rankings in Google.Read the full article

Does the use of schema.org markup create a ranking benefit?

I know that rich snippets can increase CTR for my mention on a SERP. But is the use of schema.org code beneficial for my actual positions on the SERPs as well? Quincy, Rotterdam Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ More resources for webmasters: http://www.google.com/webmasters


Alternate Markups for Videos

While we recommend that you use the schema.org markup and the video sitemaps specification to provide video metadata to Google, we do support Facebook share, opengraph, and Yahoo searchmonkey RDFa markups, in addition to media RSS feeds, including the Bing mRSS specification. Read more about these alternative on page markups at http://www.google.com/support/webmasters/bin/answer.py?answer=162163 and about mRSS at http://www.google.com/support/webmasters/bin/answer.py?answer=183265.