Brands Are Superimposing Themselves Into Music Videos, But is That a Good Idea?

Imagine feeling nostalgic for the 80s and throwing on Michael Jackson’s “Thriller” or maybe Cyndi Lauper’s 1983 hit “Girls Just Wanna Have Fun,” and seeing an ad for an iPhone. Some of these classic videos might have more modern advertisements in them soon thanks to a new technology. Recently, Universal Music Group, the world’s largest record label, announced that it had tea ...Read the full article