Buried Gems: 6 Important AdWords Reports You’ve Never Heard Of

by Susan Waldes
Every paid search marketer has their “pet” reports. Some are obsessed with quality score, others with queries, and some chase sheer numbers of active keywords. Over the years, I’ve developed a set of “go to” reports where I always find meaningful insights and account improvements. You probably already know what some of them are — the query report, the time of day report, etc.Read the full article