How Asda succeeded on YouTube with Mum’s Eye View

by Christopher Ratcliff
The old rules don’t apply anymore. 24 hour news, social media and the rise of consumer and user created content has meant that PR people have to manage brands in real-time. If you ask younger people if they read a newspaper chances are they’ll say no. They get their news online, via social media. The only television they watch is on-demand, they’re certainly not watching mains ...Read the full article

HOW TO: Baking Cupcakes with Zoella!

Zoella joins us in the kitchen to bake some lemon zest cupcakes - perfect for Easter! You can see the full cupcake recipe and ingredients here - http://bit.ly/1fRDyP6 Go and check out Zoe's channel at http://www.youtube.com/zoella Extras: Bunny Rabbit Lamp - http://bit.ly/1mPr1Dk Flour Sifter - http://bit.ly/1k7mvQk Slogan Milk Carton - http://bit.ly/1q5IK8B Stainless Steel Mixer Bowl - http://bit.ly/QL3Jl0 Bunting - http://bit.ly/1ikWyHp Bake Bookends - http://bit.ly/1k7mmfT Stay tuned - we have new videos every Friday!