How Asda succeeded on YouTube with Mum’s Eye View

by Christopher Ratcliff
The old rules don’t apply anymore. 24 hour news, social media and the rise of consumer and user created content has meant that PR people have to manage brands in real-time. If you ask younger people if they read a newspaper chances are they’ll say no. They get their news online, via social media. The only television they watch is on-demand, they’re certainly not watching mains ...Read the full article

HOW TO: Baking Cupcakes with Zoella!

Zoella joins us in the kitchen to bake some lemon zest cupcakes - perfect for Easter! You can see the full cupcake recipe and ingredients here - Go and check out Zoe's channel at Extras: Bunny Rabbit Lamp - Flour Sifter - Slogan Milk Carton - Stainless Steel Mixer Bowl - Bunting - Bake Bookends - Stay tuned - we have new videos every Friday!