Publishers' Top Email Marketing Pain Points [Infographic]

More than half (54%) of companies in the publishing industry say list growth is a major email marketing pain point, according to a recent report from FOLIO and Lyris. Publishers' other top email pain points include: dynamic content/personalization (42% cite as an issue), list maintenance (41%), mobile optimization (33%), analytics (33%), segmentation (30%), and content automation (29%).Read the full article