Storytelling: Are You Doing It Wrong?

by John Rugh
Content Marketing, Long Form Content, Owned Media For gaining and keeping the attention of potential customers, for persuading leads to raise their hand and say, “Yes, I’m interested”, and for building your brand, few marketing techniques come close to the power of storytelling. More and more marketers are harnessing the power of storytelling as a business-building tool.Read the full article