STUDY: Local Facebook Pages Are Far More Engaging than Global Pages

by David Cohen
Keeping it local is the way to go when it comes to Facebook pages, as a recent study from social media analytics platform Socialbakers found that local pages far outperform global pages in terms of engagement, due to the quality and frequency of localized content. Socialbakers said it examined more than 800 global pages and 5,000 local pages, and it found that while global a ...Read the full article