Swarovski uses Craigslist to market itself as an everyday brand

by Tanya Dua
Craigslist isn’t just about finding an apartment, selling your car or finding people with weird fetishes. Swedish crystal jewelry brand Swarovski’s agency, Red Tettemer O’Connell + Partners, last week placed a series of faux personal ads in the popular “Missed Connections” section, usually meant for those forlorn types who locked eyes with a stranger on a subway car and were l ...Read the full article