TV Everywhere Video Ad Views Increase by 368% in Q3 2014

by Greg Jarboe
Viewers are becoming increasingly receptive to digital video advertising, particularly behind authenticated, or TV Everywhere, content, and also on mobile devices. As more and more broadcasters publish video content behind a paywall, 46% of long-form and live video ad views now come from users signed up to a TV subscription service, an increase of 368% compared to Q3 2013.Read the full article