Why Beats is crushing Bose on YouTube

by Eric Blattberg
The battle for headphone dominance is playing out in video. It may be no huge surprise Beats by Dre is beating Bose in the race for YouTube dominance, given the discrepancy in brand perception. Beats has usurped Bose as the reigning champion of the premium headphone market: It now captures 61 percent of revenue of $100-plus headphone sales, while Bose’s total has dropped to 22 ...Read the full article

Beats by Dre Presents: LeBron James in ‬RE-ESTABLISHED 2014 - Powerbeats2 Wireless‬‬‬

The words “Akron Est. 1984” are inked on LeBron James’ body. Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern Ohio. He now embarks on the next and greatest chapter of his career. This offseason, with Powerbeats2 Wireless, LeBron has re-established his body through intense training. He’s also re-established his legacy and connections to the community in Akron. Powerbeats2 Wireless combines the emotion of Beats and the power of wireless to allow athletes to be free to test their limits and play as hard as they can. Uncover the stories that made LeBron James here: http://beats.is/LeBronPlaylist Shop Beats by Dre Powerbeats2 Wireless Earphones here: http://www.Powerbeats2Wireless.com Track: Take Me to Church by Hozier iTunes: http://beats.is/iHozier Beats Music: http://beats.is/bmHozier ========================================= Beats by Dre Official Site: http://www.beatsbydre.com/ YouTube: http://www.youtube.com/user/Officialbeatsbydrdre/ Facebook: http://www.facebook.com/beatsbydre/ Twitter: http://twitter.com/beatsbydre/ Instagram: http://www.instagram.com/beatsbydre/ Google+: https://plus.google.com/10779427036270615272/ Pinterest: http://pinterest.com/beatsbydre/


Bose Headphones: #ListenForYourself

These days there are so many voices telling you what to do and how to do it and where to do it and don't forget to tell your friends you're doing it. But only one voice really matters—yours. And of course, the voices of the people featured in this video. See some of what went on at our video shoots for the new Bose SoundTrueTM and FreeStyleTM headphones. Subscribe to our channel: http://bit.ly/1mfDcbE Like us on Facebook: https://www.facebook.com/Bose Follow us on Instagram: http://instagram.com/bose Follow us on Twitter: https://twitter.com/Bose