YouTube, Vimeo, Vine, Oh My! How Should I Host My Brand Video?

by Herbert Lui
Most brands obsess over the creative qualities of their video. Yet few spend enough time and attention to another key element—how and where they’re going to host the work. This isn’t a peripheral concern. An ideal video host could help track ROI, generate leads, and bring in traffic. This helps pay the bills, and sustains the budget necessary to continue video marketing.Read the full article