4 Reasons Why Your Executives Should Blog

Executive's Corner, Owned Media The writing is on the wall when it comes to corporate communication: Adopt a top-down social media approach, or be left in the dust. At least that’s what the data suggests. IBM conducted a study of 1709 CEOs around the world, in 2012. According to this document, “IBM CEO Study: Leading Through Connections,” the purpose was to explore what gr ...Read the full article