A Handy Guide to Using Quizzes in Your Content Marketing

BBC Proms, a music festival put on by the BBC, created a quiz to promote the eight-week-long music festival, and it was a hit on Twitter. In just a few hours, the quiz was viewed more than 10,000 times, and it prompted fans to post screenshots of their quiz results to share proudly with the world. BBC is just the latest in a string of brands having great success running quizzes.Read the full article