Don’t Ask For Faster Horses: Embrace Revolutionary Change In Digital Marketing

by David Rodnitzky
Henry Ford once allegedly said, “If I had asked my customers what they wanted, they would have said a faster horse.” The point of the quotation is simple: Most people don’t want revolutionary change; they just want something better than what they already have. I vividly remember the first time I discovered pay-per-click (PPC) advertising.Read the full article