FTC Not Doing Enough to Distinguish Paid Content?

by Caitlynn Cush
Posted on 18 November 2014. Over the past few years, the Federal Trade Commission has issued several statements and regulations that require search engines to make it clear what results are paid, and which are organic. However, as pointed out by both The Wall Street Journal and consumers, it isn’t always as clear as it should be. And the FTC isn’t doing nearly enough to rectify the confusion.Read the full article