Google Analytics Announces iOS App Install Tracking

by Michael Levanduski
In what many will see as a feature that should have been out some time ago, Google has just announced a new option for tracking iOS app installs. This feature, which is now a part of Google Analytics, will allow you to track the effectiveness of app install ad campaigns. You’ll not only be able to see how many people actually installed your app, but also what they did with the ...Read the full article