Should a brand care what we say about its new logo?

Nathan Sinsabaugh is design director at KA+A, a strategic design consultancy in Indianapolis. There is an army of opinion-wielding armchair designers eager to tweet snarky (and often clever) quips at even the most well-intentioned new logo. While crowdsourcing can be valuable in certain circumstances, logo design is one area where you might be better off ignoring the voice of the people.Read the full article