On The Social Sofa Episode 4: A Mobile Strategy Is Essential For The Survival Of Your Business
For more great marketing advice and tips, head over to our website at http://newrisedigital.com Grab your favourite hot drink and join us on the social sofa! Every week we bring you actionable and easy to use digital marketing ideas to help you grow your business online. This week we bring you insights from the mobile marketing world, and explain why a mobile strategy is essential for the survival of your business. In January 2014, mobile internet usage overtook desktop internet usage for the first time in history. In this video we bring you the astounding research that shows if your website is not mobile friendly you could be losing more business than you think at an ever increasintly alarming rate over the next few years. In this video we cover: - Why making your website mobile friendly will boost sales and help you beat your competitors (even if you do it badly). - What resources you need to get your new or existing website ready for mobile (and how easy it can be to optimise for mobile). - Why mobile is one of the biggest opportunities for a small business (and how you can take advantage of the trend to increase conversions).