Why Brand Names Matter Less and Less on Main Street

by Steven Jacobs
For much of the last century, brand dominated the way we shopped. A traveler stayed at a Hilton over a small, but exceptional, boutique hotel because they knew what to expect with the chain. Or, we drove 30 minutes to a Home Depot to find a particular tool instead of shopping at an independent hardware store because they knew it would be in stock.Read the full article