With its war on promotion, Facebook is now an ad critic

by John Mcdermott
For years, Facebook urged marketers to think less in terms of creating ads and more about creating “content.” And it blurred the lines between ads and content, choosing euphemisms for its ad products like “sponsored stories.” Those days are now over. Facebook announced late last Friday that it would decrease the reach of brand posts it deems too “promotional.Read the full article

John Lewis Christmas Advert 2014 - #MontyThePenguin

Watch the new John Lewis Christmas TV advert with Monty The Penguin. Click here to continue the story: http://www.johnlewis.com/christmas-advert The music is ‘Real Love’ performed by Tom Odell, the original song was written by John Lennon. Subscribe to this channel for regular video updates http://www.youtube.com/subscription_center?add_user=johnlewisretail If you want to hear more from #MontyThePenguin Like John Lewis on Facebook http://www.facebook.com/johnlewisretail Follow Monty and Mabel on Twitter @Montythepenguin http://www.twitter.com/@MontyThePenguin @Mabelthepenguin http://www.twitter.com/@MabelThePenguin Visit the John Lewis Christmas shop for seasonal inspiration: http://www.johnlewis.com/