Word-of-Mouth is a Key Purchase Influencer

by Cynthia Diaz Shephard
Word-of-Mouth is a Key Purchase Influencer November 18, 2014 - Posted by Cynthia Diaz Shephard to News The number one influencer of purchase decisions is word-of-mouth, according to a new Razorfish survey. The survey involved online consumers across four vital markets and is the most current research revealing the significance of word-of-mouth, according to MarketingCharts.com.Read the full article