Yahoo Integrates Access To Flurry’s In-App Video Inventory

by Ginny Marvin
Yahoo announced today that it is integrating Flurry’s in-app video inventory into its ad platforms. Yahoo acquired Flurry in July for its reach across mobile apps and ad targeting capabilities. The integration allows advertisers to buy mobile video inventory on Flurry’s app network as well as its exchange through Yahoo Ad Manager Plus, which encompasses display, stream ads, ...Read the full article