A CMO’s View: It’s An Arms Race – Competitors That Make More Channels Work Will Outgrow You

by Amy Gesenhues
ZipRecruiter.com CMO Allan Jones says his brand sees marketing differently. “We treat marketing’s goal as not just ‘acquire customers’, but to craft a unified end-to-end customer experience,” says Jones, “From brand awareness to acquisition – both digital and offline – at the top, through the conversion experience and sales funnel, all the way to the post-purchase experience.Read the full article