A UK retailer gamifies gift giving with Tinder-like app

by Chris Smith
British retailer Argos is channeling Tinder in its new holiday campaign. Swipe right for savings. Its Gift Finder Web app hopes to solve the ancient conundrum of what to get your nearest and dearest in the festive run-up. The responsively designed site allows indecisive shoppers can simply input the sex and age of their intended recipient and swipe away. Swiping left ditches the bad gifts.Read the full article

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